Search engine optimization (SEO) can sometimes be confusing. Online businesses can take advantage of increasing their search engine ranking, and these benefits are too good to miss. However, as soon as you begin seeking for help, you will get so many calls and emails from SEO companies saying that they can help you become among the top ranks in Google or perhaps assist you in building links for SEO. Now, how can you determine which company is your right partner, and what are the things that you need to look out for? Good thing, www.seoexplode.com has some pieces of advice for you.
Check their SEO
This does not mean their ranks in search engines because by nature of being an SEO company in a competitive niche, or if they are new in the business, they may not be on the first page. Instead, find out if they do things the proper way. Try searching for their company name to see if they are the top result, and check the other websites that appear with their branded search. Look at their meta description and find out if it makes sense and make you respond by clicking their link. Check also if they cover the basics, such as having a Google+ page and if they are also visible in other places. For example, if you search this company – SEOExplode – you will see their page come up first, and their logo is also on the image search. It is a good sign that their company comes up first, especially when their company name competes with many other companies with similar names.
Check their Portfolio
There are SEO firms that have names and links on their website about the companies that they work with. After all, this is more of a free publicity for them. However, most SEO firms do not share the name of the companies they work with for privacy reasons. If this is the case, you can check online for reviews and case studies. There must be evidence of them partnering with real companies. Also, do not be misled by logos of big companies on their websites, as this is a trick that some often do. They just list big companies as their “clients” because they know no one will check them. You may ask for referrals and perhaps links to websites that they worked on.
Know their Price Point
If an SEO company has packages such as “20 keywords for $650” or any kind with standard pricing, then this company will not work with your best interest in mind. They will just draw you in and let it go. SEO services by SEO explode will conduct a thorough analysis before offering you a quote because every company has unique markets, goals, and competition. In most cases, a reputable SEO company has no limits on keywords because limiting the keywords usually means they are not doing their best to promote you and the results will not be as strong.
Some of the ways that companies charge are hourly, a fixed monthly fee, or a fixed fee for a one-time job, such as an SEO overhaul of a website. No matter how an SEO company charges you, there must be a clear account of what they would be doing, the length of time it would take, and the rate will be tailored according to your needs. Imagine an interior designer giving you a quote with a low price without looking at your home. You may think that they will do a sloppy job or just come up with all kinds of hidden fees. Avoid these kinds of SEO companies.
Make Sure they are a Company that Cares
SEOExplode will ask you some questions to understand your current SEO position, goals and your customer base. They will offer reasonable goals and try to present you the best ROI (return on investment) plan. If an SEO company only showed you a document with SEO improvements, it means that they are not looking deep at your company to make you succeed. Interviewing an SEO firm often becomes them interviewing you, but do not get intimidated because they just want to understand the cultural and technical aspects of your company.
A good SEO company will write your content with the correct information and in a way that reflects the culture of your company that you would want your customers to see. If you are a local-based company, your character would be less corporate and often be more personal, so an SEO company that cares should display that in your online marketing campaign and SEO services by SEO explode can guarantee this.
Check How they Build a Relationship
You are building a relationship with an SEO company that will be in a long-term constant communication with you. They will call or email you to understand your goals, market, etc. It will not work well for both parties if you do not have an effective communication. Consider it as if you are looking for an employee – thoroughly assess them and ensure you can work well together for a long time. They must regularly report the things that they are doing and provide the results in a way that you can easily understand.
Their work must not be something that will hurt your company by being poorly-designed or written, or just plain incorrect. You are entrusting your company reputation with another one, so make sure that they would work with your best interest in mind and not only their bottom line.
After assessing the company with the help of this article, you are likely to find a much better SEO partner like www.seoexplode.com that is really interested to help your organic traffic and search rankings increase over time, and remain strong for the coming years.
SEOExplode is the leader in SEO friendly web designs and internet marketing.